Business

Marketing And Sales

Certificate

Designed to provide the foundational knowledge you need to launch a career in sales and marketing, the 16-credit Marketing and Sales certificate is ideal if you are new to the job market or seeking to change your career path.

2022-2023 Required Courses

Marketing and Sales Certificate Curriculum

Course # Course Name Credit(s)
BUS 1100
Introduction to Business Applications and Computing
4

Course Outline
Credits: 4
Introduces software applications designed to increase personal and organizational productivity. Applications include Microsoft Office, including Word, Excel, and PowerPoint. Other topics include a survey of open-source content management systems, relational databases, web analytic tools, computer security, safety, ethics, and privacy concerns.

Prerequisites: None
Corequisites: None
Future Offering:

  • Fall 2022

BUS 1105
Sales And Negotiating Skills
3

Course Outline
Credits: 3
Introduces the principles and practices of professional selling. Learn to be a true problem solver and discoverer of customer needs. Creatively match benefit statements to deliver customer satisfaction. Learn how to organize and develop leads into sales. Deliver goods, services, and ideas beyond customer expectations, while maintaining a positive and enjoyable attitude. Polish presentation skills, learn networking, timing, and other essentials. The who, what, when, and why of selling today.

Prerequisites: None
Corequisites: None
Future Offering:

  • Fall 2022
  • Spring 2023

BUS 2004
Principles of Marketing
3

Course Outline
Credits: 3
Provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan which includes identification of target markets and the utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc.

Prerequisites: None
Corequisites: None
Future Offering:

  • Fall 2022
  • Spring 2023

BUS 2021
Principles of Management
3

Course Outline
Credits: 3
Studies management's role in helping organizations establish and achieve their mission and goals. Assists individuals in developing the skills needed to become successful practicing managers in today's society. Major areas of focus include the historical functions of management (planning, organizing, leading and controlling) as well as emerging ideas and practices that are transforming management and leadership in modern organizations.

Prerequisites: None
Corequisites: None
Future Offering:

  • Fall 2022
  • Spring 2023

BUS 2320
Project Management and Planning Skills
3

Course Outline
Credits: 3
Presents a systematic approach to managing and integrating the work of individuals and teams in their pursuit of organizational goals. Topics include defining project purpose, analyzing task and resource requirements, understanding behavioral dimensions, and using common tools for planning and controlling projects. Note: It is recommended that students take BUS 2021 (Principles of Management) before this course.

Prerequisites: None
Corequisites: None
Future Offering:

  • Fall 2022
  • Spring 2023

Total Credits in Marketing and Sales Certificate Curriculum 16